I’m starting a business, so one big thing I need to succeed is clients. How on earth am I going to get them?

Well, there’s the obvious ways for starters, like knocking on doors, cold calls, cold emails, advertising, etc.

So I started by making some cold calls. Not too many, just a handful – which, as you might expect, didn’t get me much of anywhere.

One business I called told me that for my type of call, they prefer to receive emails instead, and she gave me an address to write to. So I wrote up what I thought was a good email pitch and sent it off to that business and a few others while I was at it.

Then I ran across some blog posts (1, 2, 3, 4, 5, 6, 7) about how to do that very thing better and realized I had room for improvement, so I am summarizing them here for myself and anyone else who finds this useful. I’ve put them in a relative order that they should be considered.

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