In our current economy where services are becoming more and more commoditized, the new economy, even now, has begun to center on experiences – the next evolution of services. And not just any experiences, but those that are perceived to be authentic on some level. So a successful business now pays attention to everything that might affect the customer’s experience (yes, including things in which the ROI isn’t entirely obvious or calculable), as well as openness, transparency, honesty, care, and respect.
The way to grab the vital attention of a consumer is to appeal to their emotion and logic, but emotion first. Reel them in with emotion, and remind them why they’re there with logic – and you’ll create loyalty.
Do you trust me? I hope you do, because I would have no motive for giving you false information. I find random tidbits of knowledge on the web, and I figure I might as well share it, because maybe others would find it useful like I did. And I’m just an altruistic kind of person. 🙂
I think the price I charge for this dissemination of information is a fair price, because it costs me nothing but time to find, and costs you nothing but time to read.
And as my guest, I hope you feel that I am caring for you by keeping this blog the way I do.
I welcome all comments here, and my personal policy is not to delete comments that I disagree with, but I will delete those that add nothing to a conversation. I hope you think that is fair treatment.