Join me on my quest to align my life with my ideals – to become the kind of guy I think I should be – and to discover new ideals. It’s a journey that will last a lifetime, but it will surely be interesting.
Over on the right, in my menu bar, you’ll find things I’m interested in, or my personal reference material. Be sure to let me know if you find anything here useful to you!
Apparently the thought leaders out there have determined that you can cluster your customers into brain types – as in, the way they think. The four types are as follows:
In our current economy where services are becoming more and more commoditized, the new economy, even now, has begun to center on experiences – the next evolution of services. And not just any experiences, but those that are perceived to be authentic on some level. So a successful business now pays attention to everything that might affect the customer’s experience (yes, including things in which the ROI isn’t entirely obvious or calculable), as well as openness, transparency, honesty, care, and respect.
The way to grab the vital attention of a consumer is to appeal to their emotion and logic, but emotion first. Reel them in with emotion, and remind them why they’re there with logic – and you’ll create loyalty.
I’m starting a business, so one big thing I need to succeed is clients. How on earth am I going to get them?
Well, there’s the obvious ways for starters, like knocking on doors, cold calls, cold emails, advertising, etc.
So I started by making some cold calls. Not too many, just a handful – which, as you might expect, didn’t get me much of anywhere.
One business I called told me that for my type of call, they prefer to receive emails instead, and she gave me an address to write to. So I wrote up what I thought was a good email pitch and sent it off to that business and a few others while I was at it.
Then I ran across some blog posts (1, 2, 3, 4, 5, 6, 7) about how to do that very thing better and realized I had room for improvement, so I am summarizing them here for myself and anyone else who finds this useful. I’ve put them in a relative order that they should be considered.
In trying to start my own business, I’ll be chronicling everything I do so that maybe a succinct formula can emerge to help me and others in the future.
The first and most important step, to me, is to get down on paper what defines this business idea I have. I need to force myself to look at this idea from every angle to determine if it will work and how.
I recently ran across a CollegeHumor sketch all about why religious nerds are the biggest nerds in the world and how they’re just like all other types of nerds, but just more intense.
The video makes some valid points which I’ll bring out, but it also contains other more subtle messages that I want to analyze and explain here, alongside another point that relates back to this post’s title.
Do you trust me? I hope you do, because I would have no motive for giving you false information. I find random tidbits of knowledge on the web, and I figure I might as well share it, because maybe others would find it useful like I did. And I’m just an altruistic kind of person.
I think the price I charge for this dissemination of information is a fair price, because it costs me nothing but time to find, and costs you nothing but time to read.
And as my guest, I hope you feel that I am caring for you by keeping this blog the way I do.
I welcome all comments here, and my personal policy is not to delete comments that I disagree with, but I will delete those that add nothing to a conversation. I hope you think that is fair treatment.
A while back, I heard of a new web app that would let cofounders of a startup easily determine how much equity they are owed based on their contributions in the forms of labor and capital. This new website was Accumi.com.
But I found the name of that site extraordinarily hard to remember, so every time I needed it, I would Google whatever terms I could think of that seemed relevant – except for some reason, even that rarely got me the result I was looking for.
So today, when I yet again performed a similar search, after a few query revisions I uncovered a website offering a similar app which it released sometime between July and November of this year, based on what I can see on the Wayback Machine’s archives for that site.